The power of visualisation and simulation

Breda, 12 February 2025

In the automation world, the success of a project depends not just on the idea but how well that idea is brought to life. A carefully considered design process is an essential element in that regard, and visualisation constitutes the key to an efficient, effective end result. Advanced 3D CAD software and close cooperation between sales, designers and customers render a concept concrete and workable. As a designer with hands-on experience, I know that visualisation and simulation are prerequisites when it comes to ensuring that designs are not only efficient but also goal-oriented.

From need to concept
Each and every project starts with the customer. The sales team will pick up on the first signals and gauge needs and expectations. An initial design will then be prepared on the basis of that input. This is where the power of visualisation is immediately evident – rather than offering technical descriptions, we present a tangible, visual concept. Which expedites the decision-making process, makes it easier to obtain feedback and ensures that points for improvement are identified at an early stage. Thus preventing expensive modifications further down the line and boosting the efficiency of the project.

Visualisation as a communication tool
Visualisation is not only a resource for designers but also a powerful communication tool. All stakeholders – from engineers to lab technicians – are able to see early on how the automated platform will look and function. Speeding up the fine-tuning and improving the process of turning specific wishes into an optimal design. My experience installing these systems enables me to come up with a realistic estimate of how designs will work in practice and to tackle any installation or maintenance challenges in advance. Thus ensuring that we come up with a design that’s not only accurate in theory but also feasible in practice.

Looking ahead with simulation
In addition to visualisation, simulation plays a decisive role in the design process too. Advanced simulations make it possible for us to test how a platform will function in a wide array of circumstances – even before it gets built. Consider in that regard optimising robot arm motions or simulating throughput speeds on a production line. This minimises risks and prevents expensive redesigns at later stages. What's more, simulation provides compelling evidence of performance, enabling both internal and external stakeholders to make decisions with confidence.

From concept to perfection
Visualisation and simulation are the mainstay of a successful design process. They bring ideas to life, bolster cooperation and guarantee an end product that not only fulfils but exceeds expectations. My experience has taught me how important it is to make a design practical and workable from the outset. Visualisation is the ace up my sleeve in that respect, the bridge between idea and reality. It’s the key to a successful automated platform – and the future of efficient, data-driven innovation.